Martine Rose x Nike Unveil “The Lost Lionesses” Digital Experience

By July 12, 2021Fashion News

"The Lost Lionesses" Debut.

The latest in technology-driven collaborative affairs, British label Martine Rose has teamed up with sportswear giant Nike for the release of ‘The Lost Lionesses’ project which celebrates the world of sport’s unmatched ability to unite.

Building a virtual experience for fans to take part in and with the UEFA Women’s Euros in 2022 in mind, the team constructed a virtual experience to recognise the 50th anniversary since fourteen English women travelled to Mexico City to play football. Taking you through a number of landscapes from tube stations to housing estates and more, the digital show culminates in an amphitheatre screening a film by Rose and photographer Rosie Marks.

Thoughts? Check out some shots highlighting the experience below and follow the link to check it out for yourself.


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