Futuristic design.
Toronto-based fashion jewellery label Vitaly has released the editorial for its summer 2021 collection which examines the brand’s fascination with space and technology.
Titled “Metamaterials”, which are engineered structures designed to interact with electromagnetic radiation, the collection re-purposes stainless steel making every product 100% recycled. This steel is utilised to create a range of jewellery that experiments with abstract shapes. These shapes are intended to appear “otherworldly”; the brand’s interpretation of debris found at crash sites of non-terrestrial origin.
See the full collection below, with the first drop consisting of the Retract Ring which moulds together two rings into a chunky design.
PHOTOGRAPHY: Steph Verschuren
CREATIVE DIRECTION: Zack Vitiello
EDITORIAL FILM: Joe Cornfield
ART DIRECTION + SET DESIGN: Jay Nugent + Primera Ng
STYLIST: Steph Major
STYLIST ASSISTANT: Shira Hershkop + Kaylah Wilson
MAKEUP: Steph George
HAIR: Maria Hatzis
NAILS: Lisa Kolmakova
DESIGN LEAD: Shane Vitaly Foran
PRODUCTION + CASTING: Scott Mc Donald
PHOTO ASSISTANT: Dexter Da Silva
GAFFER: Brian Ji
MODELS: Nyabel (Sutherland), Teiki (Dulcedo), Steven (Plutino), Nikita (Want)
