Snoop Dogg is Unveiled as the New Face of G-Star RAW

By September 8, 2021Fashion News

Celebrating 'Denim Booties.'

One of the more unpredicted partnerships of the year, G-Star RAW today announced that beloved music icon Snoop Dogg is to face the label’s latest campaign dubbed ‘Hardcore Denim.’

Perpetuating their history of working with “true originals”, G-Star RAW tapped Snoop for his authentic and exceptional nature as a man who is a “one-of-a-kind and true master” of his craft. Brought to life in video with a custom-made version of the soundtrack single ‘Say it Witcha Booty’, the campaign celebrates ‘denim booties’ and features men, women, islands, hot air balloons and even dogs. Speaking on the news, Snoop commented:

“I’m teaming up with G-Star, because we are both pushing the field, staying ahead, cutting the edge. We are both masters of our craft – leading the game. You know what I’m saying? We look ahead.”

Check out the video in question alongside some stills in full below.

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