And its releasing soon.
After multiple teasers, JJJJound has given an official word on its New Balance 990v4 collaboration in the form of a lookbook and release date announcement.
True to the Canadian label’s aesthetic, the collaboration is a low-key focus on materials and textures. The all-navy colourway features a mixture of nubuck leather and mesh along with 3M reflective detailing and a secondary pair of reflective laces inspired by the 990 line’s heritage in running. Logo detailing can be found on the heel and tongue along with the regular New Balance motifs.
Check out the sneaker below, which is releasing via the JJJJound web store on October 14 before dropping at select stockists in the near future.
PHOTO CREDIT: Djiby Kebe // JJJJound