The rap veteran speaks on the future of Ghanaian music, remaining independent and his dedicated fanbase.
King Sark to the Nations.
When you hear “You know say, money no be problem”, you already know what time it is. With over 10 plus years on his belt, the rapper-extraordinaire, Sarkodie, has shown that he is going for the icon status and nobody can stop him. From Tema to the world, King Sark has proven without a doubt why you’ll find his name amongst the top/best rappers in Africa. You can’t talk about the international rise of African music and not mention Sarkodie, flying the Ghanaian flag proudly across the globe.
Sark has shown time and time again that he creates his own trends and dances to the beat of his own drum. Only a couple of weeks after the release of his 6th studio album, titled ‘No pressure’, it is already filling our airwaves and we can’t get enough. The flow god’s latest album introduces us to the grown, calm and secure-in-the-game man he has evolved into, and he cannot be moved.
We got the chance to speak to the rap veteran about the rise of Ghanaian music, his 10-year career span, Sark Nation fans and his latest business moves.
So, first of all, welcome. Thank you so much for joining us with your presence online. It’s very exciting times, I’m a big Sarkodie fan and you are somebody who has been on my bucket list to interview for a very long time. Firstly, happy belated birthday, how did you celebrate?
It was actually a funny one because on my birthday I was booked for a wedding. I ushered myself into the day in the club with my fans. That was great, then on the day I couldn’t spend it with family. I had to go and work.
I mean, the work doesn’t stop. The vibes continue every single day. So, in this new age, what is that one thing that you’re wishing for yourself.
Obviously, I need life. I have a lot planned, and I definitely want to have enough time to be able to accomplish or execute those. I pray for life, the wisdom needed to be able to sail through, so definitely to have enough time to do what I want to do.
One thing I’ve realised is that you’ve managed to cater to every demographic, you’ve been able to channel through different age groups and even genres. There’s not one Sark album where every song sounds the same. And I think that shows somebody who doesn’t really allow anyone to dictate their creativity. Let’s talk about the album, ‘No Fugazi’ that’s my jam, I’m also loving’ Coachella’ and ‘Round 2’ ft Giggs. What inspired you to create such an album like ‘No Pressure’?
When covid hit, I was in the States, I was going to do promotion for Black Love and covid came from nowhere. I got stuck in Jersey for four months. I was getting frustrated; I couldn’t believe that you could lock an airport for even two days. I used to pay for an apartment for every week, thinking that next week the airports would be opened. Soon weeks turned into months. Then after I think a month, I was like, ‘man, I need to just accept it. I might not be going back to Ghana anytime soon.’ There are some things that I can’t do without, and a haircut is one. I tried to get through to a lot of barbers but they had issues with coming down. It was very scary in the beginning, nobody wanted to take that risk, but I think one of the barbers actually needed the money because he was also stuck in the house. So, he called and I went and had a shape up. I felt like myself because I really can’t do without touching up. I started talking to producers, they sent me productions and I started writing. In the beginning, I wasn’t necessarily doing an album, I don’t record albums, I record music and if I feel like I’m in a certain zone, I realise it as soon as I’m five or six songs deep, then I’m like, ‘nah, it’s happening, that time is coming.’ I never know what I’m going to make, I think one album that I intentionally made was ‘Mary’ because it was my grandma and I had music, so I had to plan that, that was different. Any other album is a state of mind I made at a point. I was just getting these beats from different producers recording, I had a studio close to the apartment, I’d step out, record and then come back, and then when I had the chance to come back to Ghana, I did some songs as well. Then I realised I had a whole body of work and I put it together. It was a lot of music but I made sure that I had the two sounds that suited the project. That’s how I come up with No Pressure.
We can’t stop, I’m not going to stop until I see that happen, I had to ask that question for myself to see how we could push the agenda. Thank you for sharing your wisdom. Now you are in this New Age, a new album, what else is new? I know you’re a family man now. How has that changed the content of your music?
I’ve always been a family-oriented person, I started with my sisters, my brother, I’ve always been into that. It keeps me grounded. When I got lost in a world it brings me back. I’ve always been into family. They crept into the creativity, the music. I can say things in my music and now my daughter asks me why I say certain things in my songs. So, yes, these little things just keep you in check and you know that it’s not just you living, everything I’m doing, they will have to live with that. Music is still exciting to me, I can never stop. I want to be able to impact the industry. That’s my new high that’s what gets me excited. In ten years, I should be able to be proud, making an impact globally.
I’m looking forward to it. I really do hope that the Ghana industry is able to embrace and take on every single thing that you’re saying and that those of us who are in the diaspora in the UK actually take on board and push the agenda that you’re saying to make sure that the scene is heard. Thank you so much for spending time with us.
No, thank you guys for the support and keep streaming the ‘No Pressure’ Album. Thank you.