AMI Take us on a Road Trip with SS22′ Collection Campaign

By February 1, 2022Fashion News

Escape with AMI.

The latest label to roll out their spring/summer 2022 collection promo, AMI recently debuted their new campaign which follows a group of friends on a journey through the great outdoors.

Captured in the semi-arid desert near Almeria, in southern Spain, by photographer Sam Rock, the style harkens back to the age of American indie movies with black and white shots complemented by the odd pop of colour forming the basis of the campaign.

Check out the selection of images in full below and shop the collection as it drops in-store and online.

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