SS22' Heron Preston Incoming.
Following the label’s recent autumn/winter 2022 collection debut, American designer Heron Preston’s eponymous label’s spring/summer offering has just released its accompanying campaign for your perusal.
Speaking on the release, Heron commented:
“Sustainability has turned into a trend. It can feel fake and today, ‘sustaining’ is no longer enough, a more honest term would be ‘less environmentally destructive’. I believe and have always believed that taking responsibility for actions which affect our world, should genuinely matter,”
Check out the campaign in full below.