Jeen-Yuhs collaborates with SOB for virtual reality crossover.
Coming off of the popular release of ‘A Kanye Trilogy’, Jeen-Yuhs has collaborated with SOB to release a limited range of commemorative merchandise in a virtual reality pop-up shop.
This coincides with SOB’s 40th anniversary and the directing pair Jeen-Yuhs’ release of ‘A Kanye Trilogy’. Having dropped via the immersive virtual reality experience platform vSpace, the very limited-edition range of physical merchandise was available to purchase on February 21st through limited RSVP spaces. The ‘metaverse’ space included a throwback gallery of rare photos of Kanye West and a 3D environment to roam in.
Check out the commemorative piece that was on offer below.

PHOTO CREDIT: @SOB























![BeFunky-collage]]] – 2026-06-19T170114.800](https://pausemag.co.uk/wp-content/uploads/2026/06/BeFunky-collage-2026-06-19T170114.800-600x403.jpg)




















![BeFunky-collage]]] – 2026-06-03T215133.336](https://pausemag.co.uk/wp-content/uploads/2026/06/BeFunky-collage-2026-06-03T215133.336-600x403.jpg)











