Available now.
Raf Simons and Smiley have officially released their highly-anticipated collaboration after an initial announcement last month.
The collection centres itself around the yellow and black ideogram that represents a smiling face, being the notorious signature of Smiley’s brand. As ever, Raf’s influence comes in the off-the-wall reworking and reimagining of every piece, combining both Raf Simons’ and Smiley’s DNA into one whole. There are a range of different products available, such as t-shirts, bomber jackets, hoodies, and more.
When talking about the collaboration, Raf Simons said: “I love the optimism that Smiley projects. I love the focus on a brighter and better future”
The collection is available now via multiple luxury retail stores. Check out some of the pieces below.
PHOTO CREDIT: @Raf Simons/Smiley
