Balenciaga Debut Summer 2022 Campaign

The latest label to roll out their seasonal promotional material, Balenciaga recently debuted their summer 2022 campaign which takes a similar approach to their recent meta-centric releases for your perusal.

Fond of a virtual reality approach, the revered brand’s summer 2022 campaign presents a “red carpet” setting in which 3D avatars of real-life models have been created donning some of the season’s standout ready-to-wear, eyewear, jewellery, and footwear offerings.

Check out the campaign in full below and shop the latest from Balenciaga via their website now.