Coming this week.
Amidst the renaissance of GAP, Dapper Dan has become the brand’s latest collaborator as the fashion icon stars in the GAP’s Spring 2022 campaign.
Advocating for environmentalism, champions for social justice, women’s rights, and several other worthy causes, GAP’s Spring 2022 campaign is fronted by the influential American fashion designer and haberdasher, Dapper Dan, who has long been a staple in fashion culture over the last several decades. In a press release, GAP’s Global Head of Marketing, Mary Alderete, stated that ““As a brand rooted in modern American optimism, we celebrate what it means to be your true self today. This campaign is an honest reflection of individuals shaping culture by embracing their own paths—not what has been historically or traditionally defined for them, but what they define to be true for themselves.”
Alongside the campaign, Dapper Dan and GAP will be releasing a collaborative ‘DAP GAP’ hoodie. The piece comes in a salmon pink colourway with navy classic GAP style lettering on the front, spelling out ‘DAP’.
This limited-edition piece will be releasing exclusively online on March 10 via the GAP website.
PHOTO CREDIT: @GAP