Starting this May.
Teaming up with SSENSE MONTRÉAL, Justin Bieber’s drew house are set to expand their distribution starting from May 2022.
This past week, drew house transformed SSENSE MONTRÉAL into a “suburban oasis” and gave fashionistas a taste of how the collaboration would look in the future. This new long-term partnership will look to create a retail environment that combines “a shared ethos centred around inclusivity, kindness, community, and amplifying the voices of today’s young creatives”, whilst simultaneously expanding their global distribution for the first time.
To celebrate the partnership, from March 29-April 3 SSENSE MONTRÉAL has been turned into an immersive space that looks to offer a glimpse into drew house’s “joyful, off-radar beat, and its unique irreverence in defining new codes for inclusivity, community, and relaxed attitudes in the fashion and culture space.” Some limited-edition drew house pieces will be exclusively available at SSENSE MONTRÉAL over the next few days to celebrate the wider expansion of the brand in May 2022.
Check out some images of the space below.
PHOTO CREDIT: @SSENSE MONTRÉAL/drew house
