Heron Preston Takes Sustainable Approach to SS22′ Collection

By March 16, 2022Fashion News

Sartorially Sustainable.

Spotlighting a slew of newness from his incoming spring/summer 2022 collection, Heron Preston’s eponymous label recently debuted the releases’ accompanying lookbook for your perusal.

Placing sustainability at the heart of the collection, the drop comprises a slew of expectedly contemporary pieces which three different categories dubbed; “eX-Ray” which is almost 100% sustainable, “Preferred” which contain at least 50% or more of sustainable materials and “Standard” landing at less than 50% sustainable. Speaking on the release, Preston commented:

“Sustainability has turned into a trend. It can feel fake and today, ‘sustaining’ is no longer enough, a more honest term would be ‘less environmentally destructive.’ I believe and have always believed that taking responsibility for actions which affect our world, should genuinely matter.”

Thoughts? Check out the collection’s lookbook in full below and shop your favourites in-store and online now.

Leave a Reply

19 + ten =

This site uses Akismet to reduce spam. Learn how your comment data is processed.