A 'Mystic Journey' to Morocco for SS22'.
Kicking off their spring/summer 2022 season in earnest, Istanbul based label LES BENJAMINS recently debuted their latest promotional campaign dubbed ‘The Mystic Journey’ for your perusal.
Tapping into the post-lockdown appetite for life, founder Bunyamin Aydın cites creative mastermind Jacques Majorelle as one of the SS22′ collection’s influences, with vibrant hues and graphics reminiscent of the artist’s work featuring throughout. Equally looking to Majorelle’s namesake gardens in Marrakesh for inspiration, colours, prints and details influenced by the iconic outdoor space and surrounding city alike from the basis of the offering’s palette. Speaking on the collection, Aydın commented:
“I felt like I needed a mystic journey that is going to make me forget about the here and now, and take me to tomorrow, The Majorelle Garden has always mesmerized me and when I took a deeper look into Marrakesh, I really felt the urge to cast my eye there this season.“
Captured by revered Moroccan photographer Mous Lamrabat, check out the collection’s accompanying campaign below – which was suitably shot in Morocco with an entire Moroccan cast and production team.
PHOTO CREDIT: @LES BENJAMINS / Mous Lamrabat
