Return to the '00s with Von Dutch Originals.
Taking us on a nostalgia-inducing trip to the noughties, iconic American label Von Dutch Originals recently debuted their latest offering with the launch of their “END OF DAY” campaign for your perusal.
Honing in on the decade that saw an explosion of popular culture from the US of A, the campaign celebrates individualism, creativity, freedom and a solid dose of irony, all through the lens of a quintessential aesthetic that feels like it just stepped out of an American Highschool Movie.
Serving up a selection of American wardrobe classics in colours and fabrics reminiscent of the era, the collection itself comprises the likes of denim staples, hoodies and sweatshirts, among other branded wares, alongside an expected slew of – arguably their most iconic – and ever-popular trucker hat.
Tied together with a campaign divided into three parts, The Pre-Party, The Party & The After-Party – check out some shots of what’s on offer below and shop your favourites via select retailers and via the brand’s European shop linked below.
