Coca-Cola Touches down in London Town.
Standing as the brand’s first-ever flagship store on European shores, Coca-Cola recently opened their all-new fashion hub in London’s Covent Garden, providing consumers with a ‘Real Magic’ retail experience.
Centred around the Coca-Cola brand in all its guises, the new location will offer visitors the chance to pick up limited-edition apparel collections, exclusive designer collaborations, and sample unique Coca-Cola drinks at the Beverage Bar.
Following the success of similar iterations in the United States, the Covent Garden outpost will play host to clothing collections including a range of sportswear and workwear as well as a sustainable apparel and accessories collection made from recycled plastic; the space will also see collaborations with leading UK based and global designers such as Soho Grit, Alma de Ace, BAPE, Herschel, Staple, BE@RBRICK and more. Speaking on the news, Michelle Moorehead, Vice President of Licensing and Retail, The Coca-Cola Company said:
“We have opened the doors in London to our first new concept store in Europe. This store is a chance for us to provide Coca-Cola fans with a premium array of fashion and collectables, and fresh ways to experience our drinks. Through a collection of products made from recycled materials, it also gives us a great opportunity to share our sustainability commitments with people and bring them with us on our journey to a World Without Waste.”
Thoughts? Check out some shots of the new location below and experience the ‘Real Magic’ of Coca-Cola for yourself at the Covent Garden Flagship, 32-33 Long Acre, London WC2E 9LA.
PHOTO CREDIT: @Coca-Cola
