Dropping Today.
Rolling out their latest collection and its accompanying campaign, French label Hélas recently debuted their ‘Drop Web 1’ offering for your consideration.
As part of a new web-exclusive drop format, the release schedule will see several capsules and collaborations released exclusively via its website throughout the year. For the first drop, the brand imagines a capsule collection inspired by what it’s best known for, with the first collection being composed of just 12 pieces.
Divided into two parts, the “HELAS ONLY” set consists of 2 tie-dye sets and 2 long sleeve t-shirts featuring an illustration homage to the work of photographer Franco Vaccari and his 1966 Tracce artwork; and the “MEDUSE” set is composed of 2 t-shirts and 2 hoodies displaying a reworked iconography around the brand’s iconic umbrella.
The collection will be available on helascaps.com starting from today Wednesday, April 20th.
