Hunter Goes Gaming.
Just in time for festival season, British heritage label Hunter recently debuted their new spring/summer 2022 collection campaign which looks to merge the indoors and outdoors while working with globally recognised gaming stars.
More specifically, teaming up with Alhan Gençay and Mia Monaghan, the campaign is an unexpected exploration of the digital and physical world which looks to focus on the label’s Gen-Z consumer while remaining true to their core tenants: nature, creativity, joy and protection.
Spotlighting the label’s PLAY Boots and PLAY Neo Boot in the process, check out the campaign in question below and shop your favourites via Hunter’s in-store and online locations now.
PHOTO CREDIT: @Hunter