Celebrating Diversity through Chance Encounters.
Kicking off its spring/summer 2022 collection campaign in earnest, French label Lacoste recently debuted their latest promotional efforts for your perusal.
Taking inspiration from the diverse Lacoste community, the campaign shines a light on a moment when two very different people meet and, by chance, discover they have something in common; In this case, that common thread is both individuals donning a piece of Lacoste clothing.
Celebrating the crocodile as an initiator of these unexpected encounters, check out the concise selection of campaign shots below.
