Set in the British outdoors.
Steven Stokey-Daley and his brand, S.S. DALEY, have garnered a vast array of plaudits for their recent successes, with Stokey-Daley himself reaching the last eight in the prestigious LVMH awards. Having debuted back in September 2021, S.S. DALEY’s SS22′ collection finally receives a campaign.
Set in the Great British outdoors, the campaign embraces Stokey-Daley’s British essence and heads to Cornwall, with the looks being styled by Harry Lambert. Looking to capture a different side of British culture, Stokey-Daley looks to tell the stories of generations of farmers and ventures into a landscape where a honest and hard-working living prevails, whilst the campaign’s backdrop helps elevate the already picture-perfect garments to a new level.
Utilising recycled wool- a material these farmers use often- some standouts from the range include a beige oversized double-breasted trench coat, a cream knitted top hat, and a white chequered two-piece jacket and shorts, with some other notable pieces including a variety of ribbed knitwear, jackets, shorts, and trousers.
S.S. DALEY’s Spring/Summer 2022 collection is available t purchase now via their website. Check out the campaign imagery below.