Not the first time the duo have worked together, American apparel brand GUESS recently unveiled its pending release with Colombian artist J Balvin for your perusal.
Dubbed the ‘GUESS Originals x J Balvin Amor Collection,’ the release takes inspiration from Balvin’s documentary “The Boy from Medellin”, in which we see the artist discussing fame, mental health and more while preparing for his homecoming concert. Offering up an expectedly colourful lineup while staying true to the brand’s DNA, graphics, vibrant hues and bold tones dominate with Balvin noting:
“We’ve been collaborating for a couple of years now. The chemistry is great. We have more than a business partnership, it’s a friendship – it’s like my family working with Nicolai and GUESS. This newest collab is all about peace and love – that’s what we need right now.”
Check out some shots of the accompanying campaign below and shop your favourites via the brand’s website from May 12th.