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Helmut Lang Delivers New Postcard Capsule Collection

By May 12, 2022Fashion News

Available now.

Luxury brand Helmut Lang has released their latest range of pieces for this season, unveiling their ‘Postcard’ capsule.

Taking inspiration from their Fall/Winter 2002 collection, Helmut Lang has released an array of pieces ideal for a capsule-like wardrobe, with each piece taking additional inspiration from Vienna, Paris and New York City. These European cities have all been home to the headquarters of Helmut Lang, and the use of them in this collection looks to reflect the long journey the brand has undertaken.

The everyday t-shirts, hoodies, sweatpants and shorts included in the collection arrive in shades of cocoa bean, caramel, yellow, light blue, green, light grey, black, and white. Photographed by New York photographer Kyungjun Lee and Paris-based photographer Davit Giordaze, the collection and accompanying life images look to encapsulate the evolution of the brand, laying down timestamps in Helmut Lang’s legacy.

The Helmut Lang ‘Postcard’ collection is available to purchase now via the brand’s website.

PHOTO CREDIT: @Helmut Lang

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