Levi’s Launch “501®: The Number That Changed Everything” Campaign ft. Hailey Bieber & A$AP Nast

Levi’s has turned to Hailey Bieber, A$AP Nast, Marcus Rashford, and more for their latest “501®: The Number That Changed Everything” campaign, which celebrates the famous Levi’s 501® jean silhouette.

Looking to underline the versatility and longevity of the iconic pair, Levi’s has looked to various celebrities that capture this timeless notion, with Hailey Bieber, A$AP Nast, Marcus Rashford, Peggy Gou, and Barbie Ferreira fronting the campaign. In celebration of Levi’s 501® silhouette, the denim brand will be releasing a limited-edition 501® Short collaboration capsule with Internet personality and events host Emma Chamberlain, as well as providing an array of benefits for Levi’s® Red Tab™ loyalty members, such as free button swaps and a collaborative redesign workshop for their Levi’s 501® jeans.

Check out the campaign images below.

PHOTO CREDIT: @Levi’s