'Bringing playfulness back to life.'
Looking to capture an extended creative community, LOEWE has unveiled their Pre-Fall 2022 campaign taken through the lens of fashion photographer Juergen Teller, featuring model Kaia Gerber, actor Anthony Hopkins, and singer Caroline Polachek, and more.
Shot in several different cities across the world, the latest campaign from LOEWE plays on Juergen Teller’s playful outlook and sense of humour, taking everyday interiors and en plain air locations and putting a unique twist on them. For instance, model Kaia Gerber is pictured by a set of roadworks in a bathtub holding the Amazona 16 Square Bag, whilst singer Caroline Polachek is seen in a beauty parlour that is covered in various shades of pink, including the Large Flamenco Clutch bag. Other locations include Saudi Arabian musician Alewya on a wooden stall, Anthony Hopkins in a natural garden, as well as Lynda Benglis in her studio.
The campaign looks to capture the playfulness of each individual and capture the spirit of each person through their surrounding environment. LOEWE’s pieces are brought to life through each individual’s uniquely put together still image, with new pieces from the range including an array of outerwear and signature LOEWE bags.
Check out shots from LOEWE’s Pre-Fall 2022 campaign below.
PHOTO CREDIT: @LOEWE
