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Tommy Hilfiger Present “Play it Forward” Campaign with Shawn Mendes

By May 13, 2022Fashion News

Looking towards a sustainable future.

Tommy Hilfiger and Canadian musician Shawn Mendes have unveiled their “Play it Forward” campaign, which looks to work towards a better and more sustainable future.

The collaboration with Shawn Mendes starts with him fronting the global 2022 “Classics Reborn“ campaign, which reimagines Hilfiger silhouettes using entirely sustainable materials. After his recent sustainable Hilfiger look at the Met Gala 2022, Mendes is continuing his relationship with the brand, with a co-designed collection between the two sets to arrive at some time in 2023. This Spring 2023 collection will look to reinvent the brand’s timeless style in a more eco-friendly way, utilising innovative design practices and sustainable materials.

Check out the imagery from the Tommy Hilfiger x Shawn Mendes 2022 campaign below, and stay tuned to PAUSE for more information regarding the collaboration.

PHOTO CREDIT: @Tommy Hilfiger

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