AMIRI Tap Angus Cloud for Icon Campaign Launch

By June 8, 2022Fashion News

Angus for AMIRI.

Kicking off their new Icon Campaign series, California based label AMIRI recently unveiled actor Angus Cloud as their first-ever to star in the new promotional venture.

Captured by photographer Karim Sadli under the creative direction of Jonny Lu, the artistic portraits were shots in a setting reflective of both the brand and actor, with lighting and composition techniques used to highlight the 23-year-old’s creative free-spirit. Donning a mix of classic looks from the label, the likes of faux-fur outerwear, tailored pieces and ‘hallmark Americana silhouettes’ form the basis of the outfit selection.

Check out the campaign in full below and shop the latest from AMIRI via their website now.


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