PUMA is looking to merge the past with the present as they unveil their new 80s-inspired Slipstream sneaker silhouette, one that is presented through the new ‘Welcome Unbored’ campaign featuring football superstar Neymar Jr. and Romeo Beckham.
Basing itself on the origins of the high-top Slipstream silhouette of 1987, which was the successor to the SKY LX sneaker, PUMA’s latest Slipstream sneaker takes the basketball DNA of the original silhouette and injects it with a modern flare, forming a clean all-round lifestyle sneaker. Fronting the accompanying ‘Welcome Unbored’ campaign to display the sneaker is PSG football star Neymar Jr. and Romeo Beckham, who show off PUMA’s newest release in an array of colourways. The shoe is given a modern makeover with the silhouette boasting a new sculpted midsole, updated overlay panels, and a remodelled collar construction. Some standout colourways from the range include a navy, white, and grey iteration as well as a black version, which boasts similar colour blocking to the prior pair.
The new PUMA Slipstream sneaker is available to purchase now via the PUMA website.
PHOTO CREDIT: @PUMA