Thom in Saint Tropez.
Following the label’s showing of its latest collection during the recent Paris Fashion Week event calendar, New York City label Thom Browne follows up on their well-received offering with the opening of its first-ever physical store in the country.
More specifically, landing in the ever-popular resort area of Saint Tropez, the new space arrives in partnership with EPI, a private members club in the commune, and celebrates their mutual love of tennis. A shared vision between Thom, EPI and tennis legend John McEnroe, the store marks the latest step in the brand’s aim to expand across Europe with 100 global retail locations by the end of 2023 and features all the label tropes you’d expect with red, white and blue stripes and grey subway tiles setting the backdrop for Thom’s ready-to-wear, accessories and limited edition tennis themed wares.
Thoughts? Check out some shots below and visit for yourself at Thom Browne Saint-Tropez, 1128 Route de l’Épi, 83350, Ramatuelle, France.
