Celebrating Japanese Culture with LOEWE.
Linking up with Japanese clothing boutique GR8 for their latest collaborative release, LOEWE recently spotlighted a slew of wares from their autumn/winter 2022 offering for your consideration.
Captured in collaboration with the aforementioned store in Tokyo’s Harajuku district, the series of shots explore Japan’s culture with the likes of comedian Takeshi Kitano, actor Nijiro Murakami, Tokio Emoto, and DJ Jyrrel. Shot by Mongolian photographer Ryu Ika, the images are amplified with exaggerated effects and lo-fi aesthetics as the cast go about their daily lives eating dinner and playing mahjong.
Check out the campaign below or experience the partnership for yourself at a selection of pop-up stores at LOEWE Omotesando, GR8 and the Isetan Shinjuku Men’s building from July 27th to August 7th.
