Lil Nas X for YSL Beauté.
In one of the more surprising partnerships of late, music maven Lil Nas X was recently unveiled as the new brand ambassador for Yves Saint Laurent Beauté.
Based mainly in the French beauty giant’s American territory, the bulk of his work will see him support men’s makeup and fragrances while lending his likeness to Stateside advertising and online content. Kicking things off with a desert captured shoot, Nas appears in YSL’s ‘Rouge Pur Couture: The Bold’ lip colour and ‘Lash Clash’ mascara as well as touches of vibrant blue shadow. speaking on the news, Nas commented:
“It’s been a lot of fun working on this campaign with YSL Beauté – they’re such an iconic brand, and I’m happy to be a part of something so unique and groundbreaking in the beauty world. Shout out to YSL for embracing me and my campness and for inspiring change for the next generation of beauty.”
Check out some of the accompanying shots below and read more about the partnership on the brand’s website.
