Back to the Core.
Going by the name of “Be Out There,” Napapijri encourages its audience to leave their comfort zone and express their true selves by going outdoors with their autumn/winter 2022 campaign.
A theme prevalent in Napapijri’s aesthetic, seen in the likes of their puffers and coats, mixes the idea of the outdoors with their functionality and neutral colours – all to the concept of expression and individuality, adding contrasting hues and customisation to their products such as removable arms.
The campaign was shot at Beitostølen, Norway by the Paris-based company Pavilion Noir, to connect to the elements of the outdoors and promote the idea of function and fashion as one – check out their looks below:
PHOTO CREDIT: @Napapirji FW22 Campaign