A New Player in the Luxury Essentials Market.
Founded in 2018 by Finn Lewis, Florence Black is rooted in a culmination of childhood experiences and the love of classic and timeless style. Drawing inspiration from pieces found in his grandfather’s wardrobe and elated by discovery, this label is an amalgamation of pre-1960s style and culture, and innovative design which places quality, durability, and versatility at the highest order. Now, the U.K based brand is stirring up the fashion scene as the label unveils its latest Autumn/Winter 2022 campaign.
Florence Black produces timeless garments that are made in the U.K. and made to last season after season. With a bold Autumnal collection, Florence Black is staying true to its roots with a collection that boasts an extension of the brand’s oversized silhouettes earth tone inspired colour palette. The latest offering from the U.K based label features reverse logo sweaters and hoodies. These appear in natural tones which are curated from lambswool and sit alongside oversized tailored pieces branded in subtle ways, a nod to the brand’s newest campaign.
Florence Black’s striking campaign aims to create buzz and put its name on the map in order to compete with its competitors, such as Cole Buxton and Represent, who are all vying for the top spot in the luxury essentials market.
PHOTO CREDIT: Florance Black
The ‘Name’ campaign is a unique and bold venture to grow the label’s notoriety and presence. Fronted by brand founder and Creative Director, Finn Lewis, the campaign serves as Lewis’ manifestation of where his label will-go in the future – whether that be challenging the status quo of the current luxury essentials market, interviews with fashion publications such as Vogue, or dreams collaborations with brands like Stockholm based eyewear label, Chimi.
Available now, click here to read more about Florence Black’s latest campaign and shop the collection using the link below.
