Maison Margiela Reinvents its Digital Platform

By rethinking the potential of online shopping, Maison Margiela’s creative director John Galliano has collaborated with the legendary image-maker Nick Knight, SHOWstudio and design studio International Magic to launch their updated virtual flagship store. The new site is a response to the findings of life in the digital age that relate to Galliano’s work at the Paris-based luxury house.

Check out the site here and the campaign imagery shot by Nick Knight below.

PHOTO CREDIT: NICK KNIGHT