Theory's New London Outpost.
After the success of the Regent Street branch that opened in April, Theory is back with another store but this time in the iconic Battersea Power Station.
The 165sqm retail space is located in the Art Deco Turbine Hall and aims to create a unique shopping experience through the help of London-based architecture studio Sybarite who helped design the store. The interior combines the modernity, balance and openness that defines the essence of Theory with different shades of beige and tan. The store will stock bestsellers and essentials in both Men’s and Women’s.
Check out the store below.
PHOTO CREDIT: @THEORY__
