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Due Diligence Launch First-Ever Retail Space at Selfridges’ ‘Yellow Drop Floor’

By November 2, 2022Fashion News

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London-based luxury streetwear outfit Due Diligence continues to make waves in the fashion scene as they launch their newest creative venture, joining forces with Selfridges for its first-ever retail space.

Launching at Selfridges’ ‘Yellow Drop Floor’, this new retail space and pop-up installation takes the 2017-founded brand to a new level, marking the outfit’s major comeback after reappearing this past summer. Balancing luxury artisan techniques with up-to-date streetwear styles, this latest venture from Due Diligence captures a host of aesthetics from the streetwear scene in a selection of capsule collections, channelling founder Leon Anderson and his mastery of “what, when, and how to wear garments.”

Known for his signature storytelling, Anderson builds collections based on his keen eye for detail and his ability to translate his bold identity to his audience, with his thought-provoking pieces having been donned by the likes of Chris Brown, Koffee, J Balvin, and more. In a statement made about the new retail space, Leon Anderson stated the following:

“Being born and raised in London, Selfridges feels like a fitting place to stage our first physical space. We pushed the creative on the set build to create something that will really engage with the DD customer, whilst also giving a nod to the city itself.”

The Due Diligence retail space is available to shop at now on Selfridges’ ‘Yellow Drop Floor’. Check out the imagery below.

PHOTO CREDIT: @Selfridges 

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