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EYTYS Debut “The Day After” Denim Campaign

By November 4, 2022Fashion News

Building on Benz.

Stockholm-based label EYTYS recently rolled out their “The Day After” Denim Campaign which spotlights the brand’s latest denim release for your perusal.

Captured on longtime friend of the label Alizée Gamberini, the style in question, ‘Benz’, offers up EYTYS take on the 90s baggy jeans. An expectedly laidback fit with notable back pocket embroidery, the style comes in different washes: a laser-torn surface, light blue with a smoggy overdye, stonewashed, as well as classic dark blue and grey denim.

Photographed by Jacqueline Landvik, the Norwegian, Paris-based photographer and artist, the shots aim to capture the mood of the morning after – suitably shot in Gamberini’s Parisian apartment. First introduced in 2017, shop the latest ‘Benz’ styles on the brand’s website now.

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