Celebrating his overwhelming contribution to the industry.
With 50 years of dedication to challenging the world’s environmental crisis, Patagonia founder and One Percent for the Planet co-founder, Yvon Chouinard, is set to be honoured with the Outstanding Achievement Award at The Fashion Awards 2022 presented by Diet Coke on Monday 5th December at the Royal Albert Hall, London.
“Being recognised by the British Fashion Council sends the message that responsible business practices far outweigh trends or short-term financial gains,” said Yvon Chouinard.
Beginning way back in 1973 selling rugby shirts from England to US climbers, Patagonia has since donated more than $150m to environmental groups – the business has donated 1% of sales to the preservation and restoration of the environment since 1985 – and is seen to be the leading pioneers to transitioning to a responsible fashion industry through their commitment to creating durable, sustainably-designed garments.
“Through his dedication to our planet, Yvon has set a new precedent for responsible businesses,” said Caroline Rush, Chief Executive British Fashion Council.
PHOTO CREDIT: PATAGONIA
