Adding Flamboyant Vibrance to the Space.
Bringing their highly anticipated collaboration to life, Dior and ERL took to Dover Street Market London to give their entrance space a Californian makeover.
Dubbed ‘California Couture’, hues of hot pink and cobalt blue are strongly present in the space as stereotypical California structures such as a camera rig, a nod to Hollywood, a west coast spin on London’s signature telephone box, as well as a vintage-inspired drop-top car in glossy pink make standout appearances. Accompanying the structures are smurf-like mannequins wearing the latest collaboration with various takes on formalwear; done with the laidback Californian vibe. The standout pieces on display include the gradient knit sweater laden with glittery detailing, a matching Saddle Ba, and Dior’s luxurious spin on ERL’s signature Swirl hoodie.
The installation will run for the majority of January.
Check out the space below.
PHOTO CREDIT: DOVER STREET MARKET LONDON
