Dior x ERL Bring Californian Codes to their Dover Street Market Installation

Bringing their highly anticipated collaboration to life, Dior and ERL took to Dover Street Market London to give their entrance space a Californian makeover.

Dubbed ‘California Couture’, hues of hot pink and cobalt blue are strongly present in the space as stereotypical California structures such as a camera rig, a nod to Hollywood, a west coast spin on London’s signature telephone box, as well as a vintage-inspired drop-top car in glossy pink make standout appearances. Accompanying the structures are smurf-like mannequins wearing the latest collaboration with various takes on formalwear; done with the laidback Californian vibe. The standout pieces on display include the gradient knit sweater laden with glittery detailing, a matching Saddle Ba,  and Dior’s luxurious spin on ERL’s signature Swirl hoodie.

The installation will run for the majority of January.

Check out the space below.

PHOTO CREDIT: DOVER STREET MARKET LONDON