Deep and dark.
Jekeun Cho continues to delve deep into the human psyche for Fall/Winter 2023 as the Jekeun Creative Director pinpoints the 1999 Korean cinema classic, ‘Attack The Gas Station’ as his main inspiration behind the label’s introspective new collection.
Exploring the ways in which people reconcile their true selves with the person they portray to the outside world, the exploratory collection centres around four characters who each enter gang culture as unexpected pattern-cutting and thought-provoking details across a series of garments capture their uncertainty in the decisions they have made.
Check out the campaign below
PHOTO CREDIT: JEKEUN
