Bringing his Knowledge & Vision to Life.
A pioneer for the innovation of art, music, and fashion, Skepta continues to make his mark on popular culture as the rapper is announced as the new global ambassador for global sports brand, PUMA. Striking the deal through the MC’s new company Big Smoke Corporation, the long-term deal will see Skepta work hands-on with everything from design to campaigns as the pair set out to bring a new vision to the label’s men’s business and revolutionise the industry.
In a brief statement about the link-up, Skepta said:
“Together with PUMA we can put our spin and create a new way of thinking about fashion and style.”
PHOTO CREDIT: PUMA
