An Alignment of Core Values & Vision.
Daily Paper goes back to university for its latest collection as the Amsterdam-based label collaborate with internationally acclaimed and multi-platinum record label, Dreamville to champion the power of storytelling and education through a seven-piece collection inspired by the rich cultural heritage of The Great Mosque of Djenné, Djinguereber Mosque and University of Sankore/Timbuktu.
Playing around with uniform aesthetics through bold co-branded graphics and signature preppy silhouettes, the collaborative capsule encourages the message of dreaming big and the importance of collectiveness as its pieces are captured in a campaign depicting a yearbook featuring key alumni members in a classroom setting.
The full ‘Dream Daily’ collection is now available globally online and in stores across Daily Paper flagship stores in Amsterdam, London, and New York.
Check out the collection below.
PHOTO CREDIT: DAILY PAPER x DREAMVILLE