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Presenting Adidas Sportswear, Their First New Label in 50 Years

By February 3, 2023Fashion News

Modelled by Jenna Ortega, Trae Young and More.

To stamp their mark on 2023, Adidas have started off the new month by announcing their brand new label dubbed Adidas Sportswear, their latest sub-line in 50 years. The line will sit between their Performance and Originals lines, combining the best from both offerings to produce consistent collections that combine the newest technology with “effortless style, comfort, and versatility.”

The five-piece capsule will be headlined by the AVRYN and Tiro Suit, the latter of which is an evolution from football’s Tiro line. Perfect for any casual outing in the city, the debut SS23′ collection features playful colour blocking, versatile silhouettes and stripped-back details to fit into most wardrobes. Other items include the silk-like Express Dress, Express Jersey and Coach Jacket.

The collection is available to shop online and in-store now.

Check out the campaign images below.

PHOTO CREDIT: ADIDAS

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