A Modern Rebrand.
With a successful debut show at London Fashion Week that shows a more youthful approach to the heritage of the British luxury brand, Daniel Lee drops another Burberry campaign to mark his place at the fashion house.
Once again shot by Tyrone Lebon, this campaign sees Georgia May Jagger and Son Heung-Min feature as the latest ambassadors for the brand’s new era. The two models wear signature Burberry pieces such as the iconic Gabardine Trench Coat and a classic Check shirt. To expand on “Burberry Creative Expression by Daniel Lee”, a corgi and roses are also part of the campaign, the latter being a symbol of elegance in more casual looks at the Fall/Winter 2023 show. The Equestrian Knight Burberry logo is also featured in all four images, a design Daniel Lee has brought back from the archives.
Stay tuned for more on Burberry.