G-SHOCK Launch Built Different Campaign

For Those Different from the Rest.

Step away from the crowd and stand out against everything with G-SHOCK as the label present its Built Different campaign focussing on the people that are born to be front and centre.  

Highlighting the brand’s philosophy of style, hype and hustle, the campaign’s immersive imagery captures the brand’s three new watch models – G1-B2100, GMA-S2100, DW-5600 – as they aim to change the watch game for good.  

Shop the new G-SHOCK watch styles via the G-SHOCK website.  

Check out the Built Different campaign below. 


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