Gucci Presents a Vibrant Campaign for its Horsebit 1955 Bag

By March 23, 2023Fashion News

An Iconic Emblem of the House.

Highlighting today’s iconic women in singer/actress Halle Bailey, Hanni from the K-pop group New Jeans and award-winning actress Julia Garner, Gucci unveils its latest campaign for the label’s signature Horsebit 1955 bag.

Shot by Mert & Marcus, the three distinct personalities and styles of the talents are shot against vibrant backgrounds and are on display through intimate portraits that convey the protagonistic attitude each of them carries. The bag silhouette, initially introduced in 1955, is shown through a contemporary lens yet echoes the timeless design that has lived on for over sixty years. The emblematic double ring and bar that has become a trademark for the Italian fashion house is living proof that tradition is something to be treasured as simple yet powerful design never dies.

Check out the campaign imagery below.


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