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Heaven by Marc Jacobs Opens in London’s Soho

It’s First Standalone Outside of LA.

Follow the light towards Heaven by Marc Jacobs and the cult-loved label’s new London store below the famous Raymond Revuebar sign on Soho’s Brewer Street. Paying tribute to the vibrant neon lights and buzzing nightlife of the surrounding area, the store is characterised by a bespoke, peep-show inspired sign of a girl in Kiki Boots dancing in the window, a blue-lit double-headed bear hanging above the entrance, and posers and props from some of popular culture’s most defining moments. 

Opening with the sub-line’s exclusive Deftones collaboration, the space will be a destination for the latest Heaven collections and be home to an ever-changing line-up of product from friends of the brand including a Climax Books library, archive tees from Jerks, and unique charm necklaces from BB Smith.  

Heaven by Marc Jacobs is now open at 10 Brewer Street, London, 11-7.  

PHOTO CREDIT: HEAVEN BY MARC JACOBS

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