One for the Family.
Kit out both yourself and your mini-me with MR PORTER and the menswear label’s exclusive collaborative collection with Nordic lifestyle brand, ARKET as the pair team up to release a limited-edition menswear and childrenswear capsule inspired by the natural world.
Uniting over a shared modernist, bold and colourful design code, the two labels worked in unison throughout the whole creative process to curate 120 ready-to-wear staple pieces and accessories (70 men’s, 50 children’s) ranging from coats and tops to trousers and caps, including twinned pieces.
Enriching the collection’s environmental element through a collaboration with London-based community project Planet Good Earth, the family-focussed capsule is celebrated in an accompanying creative campaign that captures the notion of togetherness and embracing life outdoors – a core focus of the project’s work.
The collection will be available at MR PORTER with select styles available online at ARKET and at ARKET’s flagship stores in London, Stockholm, Copenhagen, Paris, and Amsterdam.
Check out the campaign below.
PHOTO CREDIT: MR PORTER x ARKET
