Rihanna is Retuning for New Fenty x PUMA Line

‘She’s back’

With only two simple words, PUMA has announced the return of Rihanna’s Fenty x PUMA collaboration in the form of an understated post on the label’s Instagram account. Dating back to 2014 when the multi-talented musician joined the sportswear brand as creative director of womenswear, the longstanding relationship has since been silent after its last project in 2017 whilst she launched her independent luxury label, Fenty and focussed on other creative endeavours.  

Returning in classic RiRi fashion with a cryptic message, the headline-grabbing announcement follows the superstar’s triumphant return to the stage at the Super Bowl halftime show last month and her second baby reveal as we are left eagerly waiting for further details of the highly-anticipated collaboration.  

Check out the two-word announcement below.


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