Bringing Together Camden and the Youth.
After countless pop-ups from east to west London, 777 has found its home in the heart of Camden through a partnership with Camden Open Air Gallery. The gallery-retail hybrid space not only stocks the most coveted and in-demand streetwear pieces at mouth-wateringly low prices but also showcases upcoming artists with styles that feel at home with the style of apparel.
The selection of garments and accessories includes a wide range of fan favourites from Stone Island sourced in Italy to vintage Japanese Bape to even the London-favoured Trapstar. Prices are kept low thanks to their wide network of connections as well as their generous attitude toward the streetwear space that sees them host large giveaways, offer discounts to the already slashed prices and donate to those in need of basic clothing by sponsoring the charity Maverick Humanity’s ‘Kindness Cart’.
With the aim of bringing back the cool, ‘it’ factor back to the tourist-heavy Camden, 777 is definitely headed in the right direction through a wide range of different ventures one store holds. Expect more rare grails, live music events and art exhibitions.
216 Camden High Street, NW1 8GR, London, United Kingdom
Check out the store below.
PHOTO CREDIT: @777STORES