Bringing back their longstanding love affair with ‘logo mania’, Tommy Jeans have tapped London-born brand Aries for a new capsule collection that channels the iconic archive of Tommy Hilfiger.
After their recent escapades with the likes of Shawn Mendes and Martine Rose, Tommy Jeans are here to take the retro crown as they unveil a collaboration with Aries that takes their iconic insignia and flips it upside down, creating a capsule that’s ideal for this upcoming SS23′ season. Being comprised of menswear, womenswear and footwear, this latest release sees a selection of 90s-inspired baggy pieces take the floor, with a multitude of denim pieces, tracksuits, sweatshirts and more being up for grabs. Shot by Angelo Pennetta, the campaign imagery features a host of stars including the UK’s own Novelist, GRAMMY-nominated US rapper GloRilla, as well as a host of other friends of the brand.
Getting into the pieces, this collection features a host of environmentally-friendly pieces that look to push towards a more sustainable future, with Tommy Jeans and Aries coming together for a host of ‘Remade’ pieces, which are made up from pre-existing garments and post-consumer waste. Staying in line with the aesthetic of the collection, these remade patchwork style designs lend themselves to the garish style of Tommy Jeans and ‘logo mania’, with the range including co-branded denim shirts, jeans, jackets, hats, and overalls, as well as long and short-sleeved t-shirts, sweatshirts, shorts, skirts, sliders and more.
The Tommy Jeans x Aries collection is available to shop now via the Aries website.
Check out campaign imagery below.
PHOTO CREDIT: Angelo Pennetta / Tommy Jeans